98% South Carolina is here for the future of armwrestling in the Palmetto State.

About four years ago, James Latta began his armwrestling journey with Team Dirty South and Team Georgia Walls of Power, immersing himself in the culture and grind of the sport. Two years ago, he made South Carolina his home and has since continued to build momentum—earning a modest but loyal following through consistent media work and community engagement.

Now, James has officially partnered with 98% Armwrestling to help grow and strengthen armwrestling throughout the South. His focus will be on expanding opportunities for athletes, elevating media coverage, and helping build a stronger, more connected armwrestling community across South Carolina.

The future is being built—one pull at a time. 💪